DIY LED fixtures with purpose made heat sinks

Some of you have probably already seen this, but its worth repeating.  Rather than drilling your own heat sinks (with the time and headache that can entail), this extrusion is purpose built to mount LEDs, drivers, fans, and additional electronics.  It also comes with some interesting aesthetic options that can easily take your DIY fixture from a cobbled together look to something quite professional.  And they are a local Iowa based company, right out of Ames!
Here is their website with a nice explanatory video:
MakerLED
And here is their kickstarter page where they are trying to raise the initial funding to launch this product (extrusion dies are expensive!):
Kickstarter
Take a look at the sites, and pledge some money if you think this has some promise!